System
Confluence Cloud
Short Description
Using analytics to optimize HR content on Confluence can increase employee engagement and improve knowledge management, ensuring that policies and training materials are accessible, relevant, and up-to-date.
Challenge
People & Culture teams struggle to monitor and improve the reach and effectiveness of their knowledge base, including critical resources such as policies, onboarding materials, and training guides.
Employees may overlook crucial information, which can result in compliance risks. Inconsistent onboarding experiences can negatively affect employee satisfaction and retention rates. Outdated or seldom-used resources clutter the knowledge base, diminishing overall efficiency. HR often lacks insight into employee needs, which can hinder effective decision-making.
Actors
👤 Alex – HR Manager
👔 John – Employee
Actors' Goals
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Alex wants to track and improve engagement with HR content to ensure employees are informed and compliance standards are met.
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John needs quick and easy access to HR resources such as policies, benefits, and training materials without navigating excessive or outdated information.
Implementation Details
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Set up Viewtracker Analytics:
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Enable Space Reports and Content & Usage Reports.
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Exclude admin actions from analytics to focus on genuine user activity.
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Optimize Content:
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Use Atlassian Intelligence for rewriting outdated pages.
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Train HR Teams:
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Conduct workshops on using analytics tools to improve content.
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Iterate Based on Insights:
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Regularly review analytics to identify new opportunities for content optimization.
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Use Case Scenario (Step-by-Step)
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Alex uploads policies, training guides, and onboarding documents into Confluence.
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Alex uses Viewtracker's Content & Usage Report to identify which documents are accessed most frequently and underutilized.
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Alex analyzes insights to identify common employee queries with no results and creates or updates content accordingly.
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Based on content and usage reports, Alex noticed that a critical policy document had low engagement.
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Alex reviews the Content & Usage Reports for individual pages, using metrics and AI suggestions to rewrite or reformat outdated resources.
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Alex tracks engagement with compliance documents and follows up with John and other employees who haven’t accessed or acknowledged them.
Outcome
For People & Culture:
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Monitor and improve employee engagement with content.
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Reduced time spent managing and updating resources.
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Higher compliance with mandatory policies.
For Employees:
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Quicker access to essential resources.
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A better understanding of policies.
For the Organization:
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Improved employee satisfaction and onboarding experience.
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More efficient HR operations.
Additional Information
Using tools like Navitabs, Alex organizes content into clear categories, making it easier for John to find relevant materials.
Content
How to Unlock HR Insights Using Data Analytics in Confluence